Start with your why…. Specifically why you are writing blog posts and social media in general.
It is important to decide what your overall aim for your content are or will be Are you trying to establish credibility or authority on a subject? Is your sole goal to attract leads or traffic to your website or to make a sale? Every piece of content should have an end goal.
Make sure that the content you create conveys that message. Posts you write will be very different if you try and teach people than it would be when you’re trying to sell.
Why is this important for Content Creation success?
Having your why in mind will help you with your strategy and keep you on target, it will also make content creation easier as you will have an idea of the message you want to bring to them.
The second thing you need to think about is your SMART Goals. These are the exact numbers you want. Remember to make your goals specific, measurable, actionable, realistic and timely. A good why is to use the following formula:
By [Day of the month, year] my [Marketing Type] will reach [Number of goal] every [Timeframe] that will [Impact on growth]
I then asked you to think about your goals for this challenge specifically. What do you want to get done by the end of the week…?
Then for every piece of content you sit down to write you should be
asking yourself, “Why am I writing this blog post?”
“What do you want your readers to take away from it?”
“What do you want them to do once they’ve read it?”
“What is your overall goal—to teach, to entertain,
to sell?” Even though we haven’t even planned our topics yet it will help us understand what messages we want to bring and what themes to investigate.
When setting your goals the other important thing we need to think about is our ideal client avatar. Even though we think we’ve done this over and over again. The biggest mistake new business owners and bloggers make is to talk to the wrong people! Be very specific and decide exactly who your ideal client should be.
Is your ideal customer and your ideal blog reader the same person?
In all likelihood, your ideal blog reader is at a different stage of the game than your ideal customer.
The person who is ready to buy is different from the person who needs to get to know you and your services better
So you need to create an Ideal Reader Profile
I invite you to share your answers with us! You can answer one or all of the questions. Use the #ContentCreationChallenge and also share the challenge with your friends or on other social media platforms. Letting people know that you are part of a challenge will peek their interest and comes Friday when you share your content you might already have people waiting for it!